The hottest interview with Wang fawen, chairman of

Exclusive interview with Wang fawen, chairman of Anhui Hengrui new energy company

how is the development of Anhui solar photovoltaic enterprises? What problems exist in the process of enterprise development? In the context of the country's promotion of supply side structural reform, where should enterprises go? With these questions, this magazine especially went to Anhui Hengrui new energy Co., Ltd. to listen to their wishes. Hengrui new energy:

in 2015, the overall economy declined, but the net profit increased by 210.73%. What kind of company is this

Wang fawen, born in 1965, Chinese nationality, without overseas permanent residency, college degree, served in a unit of the Chinese people's Liberation Army from October 1983 to November 1998; From March 1999 to August 2004, he worked in Zhongyuan Branch and East China branch of China shipping engineering construction administration; From October 2005 to now, he has served as the executive director of GuangGuan technology; From November 2008 to November 2013, he served as executive director and general manager of Hengrui Co., Ltd; He has been the executive director of Lu'an Hengrui since November 2012. Currently, he is the chairman and general manager of the company

in the 2016 government work report, Premier Li Keqiang proposed to increase the supply of natural gas, improve the development support policies for wind, solar and biomass energy, and increase the proportion of clean energy. Cultivate the energy conservation and environmental protection industry into a major pillar industry for China's development. This one really excites people in the new energy industry! How about the development of Anhui solar photovoltaic enterprises? What other problems exist in the process of enterprise development? In the context of the country's promotion of supply side structural reform, where should enterprises go? With these questions, this magazine especially went to Anhui Hengrui new energy Co., Ltd. to listen to their wishes

part1: going against the current, the net profit increased by 210.73%

in 2015, China's photovoltaic market recovered rapidly with the support of policies and funds. Relevant data show that the new installed capacity of PV in China will reach 16.5gw, which will continue to rank first in the world. The cumulative installed capacity is expected to exceed 43gw, surpassing Germany to become the country with the largest cumulative installed capacity of PV in the world. However, photovoltaic enterprises are still facing difficulties in technology, capital, management, brand and so on, which are hampered by anti-tariff measures in Europe and the United States. In a certain period of time, the development of photovoltaic industry will still be in the stage of deep adjustment

Jianghuai electromechanical: first of all, President Wang is very welcome to accept this magazine's exclusive interview. Please briefly introduce the basic situation of the company

Wang fawen: Anhui Hengrui new energy Co., Ltd. is a high-tech enterprise specializing in the investment and operation of photovoltaic power stations, as well as the R & D, production and sales of solar photovoltaic products, micro electric device products and electric vehicle charging piles. The headquarters of the company is located at the intersection of Xin'an Avenue and long Shu Road in Lu'an City, Anhui Province, a centralized demonstration park for industrial transfer. It now has two subsidiaries, Anhui GuangGuan Energy Saving Technology Co., Ltd. and Lu'an Hengrui New Energy Technology Co., Ltd. Among them, Anhui GuangGuan Energy Saving Technology Co., Ltd. is an integrated EPC company integrating the engineering survey, design, construction and operation of photovoltaic power stations. It mainly deals with the EPC of photovoltaic power stations, the system design of photovoltaic power stations, and the contract energy management. Lu'an Hengrui New Energy Technology Co., Ltd. is the largest production base in the joint-stock company. It is mainly engaged in the investment and operation of photovoltaic power stations, EPC contracting of photovoltaic power stations, production and sales of photovoltaic supporting products and electric vehicle charging piles

Jianghuai electromechanical: how about the overall development of Hengrui new energy in 2015, and what achievements have been made? Compared with 2014, what are the breakthroughs and developments

Wang fawen: 2015 was a year for our company to go against the current and develop. The operating income and net profit increased significantly, 209.18% and 210.73% respectively compared with last year

in addition to the business performance, the company's main achievements include:

1. The company has won many honorary titles, such as the 2015 Polaris cup top 10 most popular photovoltaic enterprises, 2015 Anhui top 100 innovative enterprises in the electromechanical industry, advanced enterprise of new energy core components, Lu'an double strong six good non-public enterprise party organization, etc

2. In August 2015, the company actively explored the R & D, production and sales of electric vehicle charging and changing equipment, the construction of BT and BOT charging piles by the government, and the PPP projects of electric bus and electric vehicle. At present, the charging pile production line has been completed and put into operation, with 16 independent DC and AC production lines, and it is expected to produce 1million sets of charging piles per year

3. The company has reached cooperation with a number of financing institutions and conducted three capital and share increases this year. After several capital increases, the company's capital strength has been significantly improved and its core competitiveness has been continuously improved

4. In December 2015, the Shuanghe photovoltaic agricultural science and technology demonstration park project of the company was completed and qualified. The project is composed of three parts: Agricultural light complementary, agricultural greenhouse and fishery light complementary, with a total installed capacity of 15MW and a total investment of 120million yuan

compared with 2014, the industrial transformation of the company has achieved great success, with significantly improved business performance, greatly enhanced financing capacity and significantly improved overall strength

part2: continue to innovate and become the industry leader

at present, China has become the world's largest producer of photovoltaic products. However, in the industrial chain, developed countries have always dominated the upstream crystalline silicon materials and downstream photovoltaic applications. How to break this impasse has always been a problem that Hengrui new energy has to think about.

Jianghuai electromechanical: what is the position of Hengrui new energy in the field of solar photovoltaic applications

Wang fawen: after several years of unremitting efforts, Hengrui new energy is in the leading position in the field of solar photovoltaic applications

Jianghuai electromechanical: so, how does the company do it

Wang fawen: I think Hengrui new energy is in the leading position in the field of solar photovoltaic applications, mainly because it has done the following work:

first, it ensures the correct strategic direction, and can better grasp the strategic development opportunities at all stages of the industry, so that it can always be half a step faster from now on

second, continuous innovation and continuous learning

third, through effective strategic planning and systematic implementation, we have gradually accumulated our own advantages in products, channels, terminals, brands, etc

fourth, maintain healthy cash flow

fifth, carefully introduce excellent talents and build a team with ideas, goals and execution

Jianghuai electromechanical: you have been emphasizing innovation. We also know that Hengrui new energy was born in 2008. From initially focusing on the manufacturing of photovoltaic products, to now photovoltaic applications and electric vehicle charging piles go hand in hand. What kind of innovation process, or transformation process, has Hengrui new energy gone through? What is the original intention of transformation

Wang fawen: for our company, transformation is the necessity of enterprise development. Since the establishment of the company, our planned development strategy is to take three steps. The first step is specialization, which is to find a point in an industry and strive to build a scale and brand in the industry; The second step is to continue to explore the depth and breadth of the industry, form a diversified development, and achieve a leading position in the industry; In the third step, we will be involved in more industries, form complementary industries, and gradually form a diversified group company. Therefore, it can be said that the original intention of transformation comes from the company's development strategy we initially determined

looking back now, in the five years from 2008 to 2013, Hengrui new energy has achieved quite good performance in the manufacturing of photovoltaic products, and basically completed our first strategic goal. In 2014, the company's shares were successfully listed. We also worked hard to continue to expand in the new energy industry, gradually expanded our businesses such as photovoltaic application systems and electric vehicle charging pile solutions, and steadily implemented our second step development strategy. Recently, we have begun to enter the energy storage equipment industry such as individual combat power supply and wartime mobile power supply, and cooperate with the Chinese Academy of Sciences in the research of graphene superbattery. We believe that these projects will become a new economic growth point of Hengrui new energy in the near future

part3: once the new energy strategy is put forward, the central and local governments attach great importance to the development of photovoltaic and other new energy industries, and photovoltaic financing is also very smooth at the beginning. However, due to the blowout development of the industry, asymmetry at the information level, product quality and other problems, one of the biggest bottlenecks in the development of photovoltaic industry is financing difficulties

Jianghuai electromechanical: as the head of Hengrui new energy, how do you judge whether a certain area is suitable for the development of solar power stations? How do you manage and control risks in the development of solar photovoltaic power stations across the country

Wang fawen: in my personal experience, to judge whether a certain area is suitable for the development of solar power plants, sunshine resources are the basic requirements, but they are not the decisive factors. There are still many constraints, such as administrative requirements for photovoltaic power generation site selection, climatic conditions, geographical and geological conditions (including building surface), hydrological conditions, air quality, transportation conditions, power transmission conditions and power consumption, Ultimately, it depends on whether the power station produces good economic and social benefits, so that the investment cost can be fully utilized and repaid

there are many uncertain factors in the development of the power station, such as the technical basis for the production of printed circuit boards and the sales market system. Once the judgment is wrong, it will cause great risks. Therefore, in the site selection stage, it is necessary to fully communicate with various functional departments, and at the same time, it is necessary to carry out certain direct measurement and natural resource data collection and analysis, and then calculate the reasonable energy recovery period and investment income; On the other hand, we should also avoid the risks of land and law encountered in the development process. In view of this, we set up legal Posts internally and seek external legal support to verify the nature and property rights of land in great detail

"Jianghuai electromechanical": whether photovoltaic or other industries, the current problem of financing is still one of the main factors restricting the development of enterprises. As you mentioned before, Hengrui new energy stock was successfully listed on June 18, 2014. What experience do you have in project financing to share with colleagues in the industry

Wang fawen: speaking of project financing, it is well known that in addition to the enterprise's own funds, they are mainly professional bank credit funds, non bank financial institution funds, other enterprise funds, private funds, etc. Most enterprise project financing mainly relies on professional bank loans, which is not the case for our company. Bank loans account for only a small part. Our financing ability from other enterprises and investment companies is enough to support the smooth progress of the project. The reason is that, on the one hand, we have been fighting in this industry for many years, and have always been based on honest management. We have accumulated a wide range of contacts and good reputation. It is the so-called "justice helps more", and our strategic partners are willing to invest in our projects; On the other hand, our company is also constantly developing and innovating, and its performance is booming. Investment companies and other companies also see our rapid upward momentum and continue to provide financial support. In the final analysis, the fund provider borrows umbrellas on sunny days, but collects umbrellas on rainy days. With good performance and good reputation, the company naturally does not worry about financing

Anhui Hengrui new energy charging station equipment

part4: overcapacity is not a bad thing

overcapacity can be said to be a hot topic of the national two sessions this year. Photovoltaic industry in China